Lead generation is one of the goals that organisations have when they opt for a digital marketing strategy. Referral marketing is one of the most very effective ways to generate referrals. According to review42, 92% of consumers trust referrals from people they know. What can be better than a customer with a positive experience referring …
Research suggests the global sales enablement platform market is projected to reach $7.3 billion by 2028 (Source: Verified Market Research). That is why it has become a priority for a lot of businesses all over the world. It ensures all the sales channels have the tools, content and resources required to drive more sales and …
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Creating a high converting landing page that beats all your competition in the market is certainly no walk in the park. There are thousands of things that need to be kept in mind while crafting it. The science of psychology, what your customers want, what you want, what results you are seeking and a lot …
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In 2022, 333.2 billion emails are expected to be sent and received each day (Statista, 2021). That’s a staggering amount of daily emails. And, this figure is also expected to increase to over 375 billion by 2025, which means that email is still one of the most promising channels for communication. But more importantly, this also …
With the rise of the digital era, the business world has become competitive. Working in isolation is no more an option for the companies and their success depends upon a network of partner relationships came to be known as ‘Extended Enterprise’. The term stands for the network of channel partners like agents, advisors, partners, contingent …
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Efficiency is what we all aspire for, especially when it comes to the workplace. Sales teams, partners or any other channel that indulges in most communication with the end customers — productivity and performance are significant for them to deliver results. Hence, it is essential to enable them digitally to peak their performance, engage with …
According to a Statista, there will be more than 5.6 billion active email accounts by the end of this decade. It only goes to say that email will continue being one of the most promising channels for communication – especially for businesses. But more importantly this also means that as more people embrace the use …
A typical lead generation process is pretty gruelling. From getting an email list together to sending out cold emails and waiting for responses, the traditional tactics just don’t seem to work for making people talk to your business or even try doing so. That’s why we put together a list of creative lead generation strategies …
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When it comes to redesigning your website, most of our focus goes on making our home page, product pages and our blog looking the best. But what about the one page that actually tells the visitor who you are and what your story is? Here are some of the best contact us pages that would …
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Your website is the most important channel when it comes to online lead generation. It isn’t just the first place where your existing customers come to interact or look for solutions, but also a place that is frequented by your potential customers seeking more information on the products and services you offer. Simply put, it …
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