Empowering hybrid sales teams: Resolving content chaos


Today with digital initiatives taking pace, the volume of content generated has peaked and along with it the challenge of managing it to its full potential. Imagine managing it poorly and it can create a lot of chaos for the organisation like compliance issues, outdated content, delayed processes, lost content and much more. Hence, how …

Human interaction and modern selling- How has it changed?


Over the years with growing technological advancement, the buyer journey and selling have evolved drastically. The continuous loop between awareness and purchase involves multiple touchpoints, communication channels, the right buyer persona and many other things that decide whether anyone will buy or not. So, strategies need to find a near-perfect balance between people and technology. …