To help sectors like Banking, Financial Services, Insurance, Technology, Real-Estate and others in leveraging the digital reach of their channel partners and branches.
To empower every organisation small or large to fulfil their digital dream and leverage the power of digital marketing with minimal resources.
According to CSO insights, 63.5% of companies say channel partners contributed to their annual revenue.
But companies are more accustomed to direct marketing approaches. If the majority of sales are happening via channel partners and branches, it is important that companies digitally enable them with brand relevant & compliance approved content.
Their challenge is they have the reach but not the brand-relevant content to strengthen their digital presence.
Based on these observations, we created our platform SalesPanda a channel marketing automation platform that helps companies enable their channel partners & branches digitally to leverage their reach with both centralised control and brand-compliance.
With SalesPanda Every Partner or Branch Gets
Each channel partner receives a responsive microsite that will help them capture leads in multiple ways. Each microsite will have a unique URL customized as per the details of the partner. The channel partner will have access to a content library which will contain co-branded content that can be used by the channel partners for their marketing activities.Read more
The parent organization will be able to maintain 100% brand compliance and control over the content shared by them with the channel partners. SalesPanda offers role-based access to the parent company and also adds new users easily since the SalesPanda platform is a scalable platform. The admin user can syndicate co-branded content to all the users from its content library and define editing rights for each piece of content.Read more
SalesPanda users can access the platform anytime anywhere through the web as well as a mobile app. SalesPanda app is available both on Android and iOS platforms. The app contains a full-fledged content library with one-click access to all the marketing material like product brochures, greetings, social media creatives, etc. syndicated by the admin. The app notifies the user when a new lead is captured, when there are new visitors on their Microsite or when any new Content is syndicated.Read more
Channel Partners can share and promote the content across multiple social media channels and WhatsApp with ease to engage their end-users and nurture relationships with the customers and prospects. The users will also be able to know the effectiveness of the campaigns they run on WhatsApp and Social Media platforms. The app also allows an Auto-Post feature for the users which will enable the app to post pre-approved and 100% compliant co-branded content on the Social Media handles of the users on their behalf.Read more
Each microsite has an integrated Chatbot. The chatbot contains predefined questions and it pops-up every time a visitor visits the microsite. It showcases the visitor the content they are interested in. In the process, when it captures details of the visitor it sends a notification. When the user shares any content through the SalesPanda platform, a personalized URL of the channel partner’s microsite is appended to it. It acts as a landing page when any follower or prospect clicks on this link. It also notifies the user in case of lead capture or a visitor revisiting the microsite.Read more
The channel partners can run one to one or mass email marketing campaigns using the pre-built content from the parent company. SalesPanda gives you an option to send text mail or eDMs with built-in landing pages co-branded with your name and number giving it a degree of personalization. SalesPanda also provides detailed analytics to gauge the effectiveness of their various campaigns. The channel partner can also schedule email campaigns. They can also upload their contacts through a CSV file or sync their Gmail Contacts through a quick and easy process and start reaching out to their target audience almost instantaneously.Read more
SalesPanda captures all the lead information from various campaigns to create a sales funnel and track their visits on the website and landing pages. You can track the channel and analyze the user activity in a single view and plan the approach accordingly. SalesPanda enables users to add or update records, search or sort against specific filters, create contact lists, and more. It also provides the user with a single-window view of all the customer activities on the website. It can also be used by the internal Sales Team members to assign the leads to the right team member among themselves.Read more
SalesPanda platform comes with an extremely informative and useful Analytical Engine that is available for the admin as well as channel partner users. The analytics dashboard provides in-depth information about microsite visitors, email campaigns, social media, and WhatsApp marketing-related analytics and leads analytics. The analytics dashboard can provide insights to the users above the performance of their marketing campaigns, their best lead generating source, the effectiveness of various platforms used for marketing purposes and much more.Read more
Key Highlights of SalesPanda Platform
Users will get multilingual content to share with their audiences, such as Hindi, Marathi, and Gujrati
All the content syndicated to the SalesPanda app is strictly brand-compliant and approved.
This advanced feature enables users with auto-post and auto-email features for social media and email campaigns without manually pushing it.
Users get an app that’s easily available on Android as well as iOS with all the features for easy access and connectivity.
Users get to create a more professional online presence with personal co-branding like Digital Business Card and others.
Users and principal organisations can see the performance, behaviours, interests of their audiences to analyse their content & campaigns.
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