In B2C, digital marketing is critical for influencing and educating clients over their journey through the sales funnel. The amount of content available online today puts the buyer in a commanding position to obtain the information they desire. A study by Google confirms that prospective buyers don't even make contact with the vendors until at least 57% of the purchasing process is already over. The buying process always starts with online research and a heavy dependence on search and social channels to obtain that information. This information is found to often have a heavy influence on the final purchase decision. This is where digital marketing comes into play.
To assist organizations with their digital marketing initiatives, we built SalesPanda - an inbound marketing automation software that can aid you with reinforcing your online presence, enhancing your website traffic and increasing the percentage of lead conversions for your business. SalesPanda gives its users several tools to enable them to approach their prospects at important stages in the sales funnel.
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