Frequently Asked Questions

 

Q. What is inbound marketing ?

A. Inbound marketing is a modern take on the marketing phenomenon. As opposed to traditional marketing, inbound marketing works on the principle of creating a pull rather than a push to obtain customers. With inbound marketing your aim is to convince and convert - you attract visitors to your website, engage them with your solutions and generate leads which you can nurture and then finally close.


Q. Is it the same as digital marketing ?

While they are often used interchangeably, they have a few key differences.

As stated by the Digital Marketing Institute, Digital Marketing is the use of various digital channels (including the Internet, web, TV, Mobile, Apps, Radio, SMS) to promote or market products and services to consumers and businesses.

Inbound marketing on the other hand, is a holistic and strategic approach to marketing with a well thought out methodology, that includes the creation of a more personalized and educational experience for your prospects.

Inbound marketing is about generating leads and getting business results, using the full suite of digital marketing services.


Q. Why should I use inbound marketing?

A. In the current marketing scenario, customers have grown very averse to traditional marketing techniques such as direct advertising, door-to-door sales, cold calling, and so on. If consumers realize that you are actively attempting to sell them your product, they tend to become guarded and take your words with a grain of salt, and in some cases, even tune you out and ignore you completely.

This is where inbound marketing comes into play. Inbound doesn't aim to command, it aims to convince, and it has proven to give an exponentially higher ROI than traditional marketing. To learn more about Inbound Marketing, read our expert guide - Inbound Digital Marketing for B2B.

Q. What is SalesPanda and how does it work?

A. SalesPanda is an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. With SalesPanda you can create customized engagement windows on every page of your website to convert your visitors into leads. These leads then continue along your sales funnel and flow into your lead management system, triggering automated alerts to you. SalesPanda also provides a content editor with templates for creating marketing collaterals which can be shared via e-mail and social media.


Q. How does SalesPanda help in Increasing Website Conversions and in generating more leads?

A. SalesPanda helps you convert visitors to leads using engagement windows with customized call to actions. Visitors coming to your website can now be engaged using targeted messaging. These windows can display suggestions, offer downloadable content, notifications or even capture feedback.

So move beyond the traditional "Contact Us" page and greet your visitors at every corner of your website as you want, where you want. For more information, click here.


Q. How does SalesPanda help with enhancing my online presence and increasing my website traffic?

A. SalesPanda helps you increase the inbound traffic to your website by sharing content across different digital channels in an integrated manner. As a marketer you need to share the right content through the right channel with uniform messaging. SalesPanda helps you increase traffic on your website by leveraging blogging, search engine optimization, social media sharing and e-mail marketing. For more information, click here.


Q. What kind of client and industries can benefit from SalesPanda and how?

A. SalesPanda leverages the power of content to create demand. Any B2B or B2C service in sectors such as IT, ITES, Professional Services, Travel, Real Estate, etc, where website visitors need to be engaged using content, will be able to leverage SalesPanda to kickstart their marketing efforts. You can even find specific use cases for every industry. For more information look through our Industry Page.

Q. What are the key features and modules of SalesPanda?

  • Website Engagement
  • Content Marketing
  • Content Management System
  • SEO Automation
  • Social Media Integration
  • Landing Pages and CTAs
  • E-mail Marketing
  • Lead Management System
  • Analytics

Q. Where will my data be hosted? Is it secure?

A. Yes, SalesPanda guarantees the security of your data. SalesPanda is currently hosted on a very secure private server in the US and will soon shift completely over to Amazon Web Services (AWS).


Q. What if I want to move out of SalesPanda? Can I take my data with me? How much time do you give to your clients to move their data out?

A. We believe in giving complete freedom to our clients. Whenever you want to move out of SalesPanda, we give you the option of downloading your content and contacts. We provide a 15 day free window even after account closure for you to move your data out.

Q. What is the product roadmap for SalesPanda? What new features are coming up?

A. Even with a fully packed set of features, SalesPanda will always strive to enhance its two primary goals - Increasing website conversions and website traffic.

Some of our upcoming features include:

  • Targeted engagement windows
  • Content customization on repeated visits
  • Capturing advanced client profiles
  • Further enhancing e-mail marketing
  • Allowing lead scoring from client data
Each of these feature will be prioritized on client feedback and need.

What is SalesPanda pricing model?

A. SalesPanda comes at flexible price plans based on each customers' need. For those looking to try before buying, SalesPanda even offers a "Free" pricing plan. SalesPanda comes packed with a host of premium tools and all our pricing plans, including the free one, consist of the full set of features that SalesPanda offers.

Each SalesPanda plan has a cap for the number of views it works up to, contacts you can store, e-mails you can send and content windows you can simultaneously have. Thereafter, if you like the product, you can upgrade to higher versions to raise this cap. Click here for more information on our Pricing plans.

 

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