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Tag: b2b inbound marketing

What is Inbound Marketing and Why You Need it for B2B Lead Generation

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SalesPanda Team / May 29, 2018

When it comes to marketing, B2B can no longer using the age old tactic of push marketing to get more clients. In fact, even to generate leads, they need to first educate their clients and prove their authority in the field. That’s where pull marketing comes in for lead generation. Here’s what is inbound marketing …

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Single view of customer for effective marketing and sales

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SalesPanda Team / May 28, 2018

Consumers of today have no dearth of digital platforms to interact with businesses. They don’t have one but multiple channels to communicate. In fact, 50% of customer interactions happen during a multi-event. Imagine the amount of data being collected with every interaction! To learn about single view of customer for effective marketing and sales, please …

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