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Marketing-Automation-and-the-Evolution-of-Channel-Marketing

Marketing Automation and the Evolution of Channel Marketing

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Marketing automation has come a long way since its early days. The CRMs have now evolved into full-fledged systems for capturing and analyzing user-based data and intelligence. The key to this rapid evolution is automation. Social media and email marketing are two basic activities being automated since a long time. Automation has paved the way …

What is Inbound Marketing and Why You Need it for B2B Lead Generation

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When it comes to marketing, B2B can no longer using the age old tactic of push marketing to get more clients. In fact, even to generate leads, they need to first educate their clients and prove their authority in the field. That’s where pull marketing comes in for lead generation. Here’s what is inbound marketing …

Single view of customer for effective marketing and sales

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Consumers of today have no dearth of digital platforms to interact with businesses. They don’t have one but multiple channels to communicate. In fact, 50% of customer interactions happen during a multi-event. Imagine the amount of data being collected with every interaction! To learn about single view of customer for effective marketing and sales, please …