Blog

Creative Lead Generation Strategies That You Absolutely Need To Try

/

A typical lead generation process is pretty gruelling. From getting an email list together to sending out cold emails and waiting for responses, the traditional tactics just don’t seem to work for making people talk to your business or even try doing so. That’s why we put together a list of creative lead generation strategies …

Simple Ways To Optimize Your Website For Online Lead Generation

/

Your website is the most important channel when it comes to online lead generation. It isn’t just the first place where your existing customers come to interact or look for solutions, but also a place that is frequented by your potential customers seeking more information on the products and services you offer. Simply put, it …

Marketing-Automation-and-the-Evolution-of-Channel-Marketing

Marketing Automation and the Evolution of Channel Marketing

/

Marketing automation has come a long way since its early days. The CRMs have now evolved into full-fledged systems for capturing and analyzing user-based data and intelligence. The key to this rapid evolution is automation. Social media and email marketing are two basic activities being automated since a long time. Automation has paved the way …